IDEAL BEAUTY & STYLE GUIDES

Our ideal beauty and body section is all about helping you feel like the very best version of you.

5 IDEAL WAYS TO MAKE YOUR MAKEUP LAST ALL DAY

Does your foundation and concealer seem to slide right off your face halfway through the day? Or does your makeup go all patchy and uneven?...

THE IDEAL SHOES TO KEEP A SPRING IN YOUR STEP THIS...

The British weather is living up to its fickle, restless reputation right now. Such is Spring’s current state of flux and fluctuation that it’s...

5 IDEAL BEAUTY TRENDS TO TRY THIS SUMMER

Sunglasses on, suntan lotion applied haphazardly, short shorts donned. Hello sunshine, how we've missed you! With the gorgeous weather we're currently having, it feels...

5 IDEAL REASONS TO CHOOSE A COLOURED STONE ENGAGEMENT RING

Wedding rings which roll rebelliously off the beaten track are having a moment right now. As much as we love the standard crystal-clear diamond...

10 IDEAL TIPS FOR TERRIFIC TEETH WITHOUT SPENDING A FORTUNE

Want to bring a sparkle to your smile? A great grin can brighten up a room and according to research could be the key factor in making...

5 IDEAL BEAUTY TIPS FOR FESTIVAL SEASON

With Coachella kicking off this weekend in California, one thing’s for sure – festival season is officially here!  Whether you’re looking to go all...

5 IDEAL REASONS TO WEAR A SLOGAN T-SHIRT

Slogan T-shirts have been around since forever and they've always carried some sort of message.  Today, the announcement the slogan tee makes reads like this;...

5 IDEAL TIPS ON HOW TO DRESS ‘SMART CASUAL’

Have you ever been invited to an event which has a 'smart casual' dress code? Has this led to hours of confusion over the correct...

THE IDEAL GUIDE TO DE-BUNKING GYM BEAUTY MYTHS

How many times have you overheard conversations at the gym and thought to yourself, that can’t be true… can it? Emma Frain, qualified personal...

7 IDEAL TIPS ON HOW TO GET LONG LUSCIOUS LOCKS THIS...

Growing healthy luscious locks takes time, but hairstylist to the stars Asgar Saboo has you covered with these ideal tips on how to get glossy...

5 IDEAL WAYS TO MAINTAIN HEALTHY SKIN AFTER SUN EXPOSURE

A day in the sun can be a relaxing and enjoyable experience. Whether you are exploring a city during a break, or laying on...

4 IDEAL WAYS TO ADD A POP OF COLOUR TO YOUR...

It's happened to all of us at some point: we open our wardrobes one sunny spring morning only to realise that our clothes seem...

10 IDEAL SS18 TRENDS FOR YOUR SPRINGTIME WARDROBE

Dressing for spring is rarely easy. Or should that be really easy?  Nope, rarely it is. The weather is constantly flipping between sunshine and...

5 IDEAL TIPS FOR SIMPLE SPRING STYLING

Spring, it seems, has finally sprung, with the first shoots emerging from the blanket of snow that the Beast from the East made. With...

2018’S MOST STYLISH WOMEN & HOW TO GET THE IDEAL LOOK

Fashion is fluid and we all have our personal takes on what looks good and what doesn’t. Whilst individuality is to be applauded, many...