IDEAL BEAUTY & STYLE GUIDES

Our ideal beauty and body section is all about helping you feel like the very best version of you.

3 IDEAL WAYS TO UPDATE YOUR WORK WEAR WARDROBE

Remember the days when summer holidays were filled with your parents taking you on trips to buy the essentials for the upcoming year? We...

4 IDEAL TIPS ON HOW TO CREATE A WARDROBE THAT MAKES...

Are you someone who plans out their outfit the night before, or more of a last-minute dresser? Whatever your getting-ready ritual, you might revaluate...

5 IDEAL WAYS TO AVOID HAT HAIR THIS SUMMER

As the scorching summer heat arrives, along follows the hat season. Whether it is wedding guests revelling in the sunshine or enjoying a summer...

5 IDEAL TIPS FOR AN IMPROVED SLEEP EXPERIENCE

In 2017 The Nobel Prize for medicine was awarded to a team of American sleep researchers, thanks to their unlocking of the master genes...

5 IDEAL BEAUTY TRENDS TO TRY THIS SUMMER

Sunglasses on, suntan lotion applied haphazardly, short shorts donned. Hello sunshine, how we've missed you! With the gorgeous weather we're currently having, it feels...

5 IDEAL WAYS TO MAKE YOUR MAKEUP LAST ALL DAY

Does your foundation and concealer seem to slide right off your face halfway through the day? Or does your makeup go all patchy and uneven?...

5 TIPS FOR CHOOSING THE IDEAL SUNGLASSES FOR SUMMER

Sun's out, guns out announce the banter brigade to a soundtrack of groans from the rest of us. And while there's thankfully no equivalent...

7 IDEAL WAYS TO BEAT THE FRIZZ THIS SUMMER

As the days get hotter, all we want to do is get outside and enjoy the sunshine. But we all know what this means...

5 IDEAL WAYS TO MAINTAIN HEALTHY SKIN AFTER SUN EXPOSURE

  A day in the sun can be a relaxing and enjoyable experience. Whether you are exploring a city during a break, or laying on...

6 IDEAL WAYS TO MAKE THE MOST OUT OF YOUR SUMMER...

It might not come as a surprise that the aroma of our fragrances changes with the different seasons. And during the summer you will...

5 IDEAL TIPS ON WHAT TO WEAR ON A BEACH HOLIDAY...

So, your next girls’ holiday is in the diary. You know exactly where you’ll be staying, which bars you want to visit, and who...

5 IDEAL TYPES OF SKINCARE PRODUCTS AND WHAT TO EXPECT FROM...

Here at IDEAL we love a good skincare routine. Those twenty-odd-minutes spent in the bathroom are an activity we savour. It's often the only...

5 IDEAL WAYS TO BOOST YOUR IMMUNE SYSTEM FOR A BUG-FREE...

Is your immune system ready for autumn? A change in seasons, autumnal darker days with less sunlight and kids returning to school creates an...

5 IDEAL WAYS TO LOOK AFTER YOUR LINGERIE

Whether it’s your classic everyday underwear or best occasion lingerie, women are spoilt for choice when it comes to choosing undergarments to mix and...

5 IDEAL SUMMER BEAUTY TIPS YOU NEED IN YOUR LIFE

Here at IDEAL we're absolutely loving The Glam App. Easy, chic summertime glam on-the-go has never been easier with this nifty app which offers affordable, luxurious beauty services...